Olofsfors Brand Manual - Advertisements

Olofsfors’ advertisements follow three basic layouts.

In all our advertising, Olofsfors is the mail Brand, i.e. the product names Sharqedges, ECO-Tracks and Bruxite are printed in text. The logos previously used for each product name are not used. To facilitate advertisement production and ensure visually cohesive marketing, we use some basic layouts, each of which is available in portrait or landscape format. These basic layouts should be used as much as possible and may only be changed with the approval of our marketing department. That may sound harsh, but unified communication ensures we build a strong and united Olofsfors.

Message

We have a lot to talk about, but in each advertisement, we need to choose a lead character, i.e. a main purpose and a main message. If we remain clear and concise, the impact of our advertisements will be greater. That way we make it as easy as possible for the recipient to absorb the message.

Image and graphics

As with the message, it’s important to keep your advertisement visually simple. Don’t illustrate the ad with many images, instead focus on an image that highlights the main point. If we want to show a lot of pictures, it’s better to link the ad (or if it is an analogue ad; to present a link) to our site or social media channels – in other words, media that we own that we can fill with relevant in-depth material.

Multiple 3D images can be used in the same advertisement. If multiple 3D images are to share the receiver’s focus, we always use a simple colour panel (instead of a photo) as a background, because a photo would be another element competing for attention.

The dynamic brand decoration

Using the dynamic brand decoration in advertisements is not a must. It does not follow strict rules – freedom is part of its dynamic nature. If you feel that it is needed or contributes something, use it subtly and as the icing on the cake. The freedom to choose whether or not to use the brand decoration presents a challenge that requires a little extra dexterity and a sense of aesthetics. If you are unsure about using this, contact your regional marketing department for help and advice.

Technical printing information

Note that some colour adaptation of your advertisements may be required when printing in the daily press. Contact your regional marketing department for help and advice.

Example Ads

Exempel på varumärkesannons – kvinna i reflexkläder pekar på datorskärm, man med läsplatta i bakgrunden. Mörkgrå färgplatta med Lorum-ipsumtext och Olofsforslogotyp utanpå.

Exempel på varumärkesannons. Foto på person i reflexkläder som går med ryggen mot kameran. Lorum-ipsumtext och Olofsforslogotyp utanpå bilden.

Exempel på varumärkesannons – man står framför skogsmaskin med band. Mörkgrå färgplatta med Lorum-ipsumtext och Olofsforslogotyp utanpå.

Exempel på Eco-tracksannons. Mörktonad berg- och skogsbild. 3D-bild på band och Lorum-ipsumtext och Olofsforslogotyp utanpå bilden.

Exempel på Steel-annons. Byggnad i berg med blå himmel. 3D-bild på skär och Lorum-ipsumtext och Olofsforslogotyp på mörkgrå platta utanpå bilden.

Exempel på Steel-annons. Mörktonad bergbild med kollage av 3D-bilder som föreställer skär. Lorum-ipsumtext och Olofsforslogotyp utanpå bilden.

Exempel på produktannons med samlad produktflora. 3D-bilder och text och logotyp på mörk bakgrund med Olofsfors mönster.

Exempel på varumärkesannons med produktfloran – kvinna i reflexkläder pekar på datorskärm, man med läsplatta i bakgrunden. Mörkgrå färgplatta med Lorum-ipsumtext och Olofsforslogotyp utanpå samt 3D-produkter.