Image style
In general, all visual material in our marketing must:
- Maintain a high level of quality
- Feel genuine and reliable
- Exude intelligence, progress and technological development
Photographs
The photographs we use reflect Olofsfors as a company. Therefore, all photographs in our marketing must be of quality and be atmospheric without straining for effect or being exaggerated.
It is good if the product is visible in the image, but it is not essential. The components an image must contain are determined on a case-by-case basis.
Useful things to consider when choosing photographs
Right: Actual work environments – customers must be able to recognise thei reality and workplace.
Wrong: Heavily airbrushed pictures, exaggerated contrasts and effects.
Right: Calm, harmonious images showing diversity, collaboration and technological development. It is our ability to innovate that makes us a market leader.
Wrong: A sole focus on steel rather than on development. If we want to show images from the production stage, we can do it best by showing our staff, not machines and molten steel.
Product images
When it comes to pure product images, clarity must be the focus. Therefore, our products should primarily be depicted as high quality 3D renderings.
Images as decoration
Sometimes the image should not be the focus but be used as decoration to establish the environment or context. In this case, we use one of the four duplex variants: dark, light, cyan or gradient. Thus, the picture takes a step back on the attention scale. It becomes a graphic element that creates the feeling but does not overshadow what’s important and can be used as a background for text or graphics.
Note that the images above are only examples. The idea is that you should be able to create/photograph your own images as needed. A Photoshop file is available for download to help you create this image effect.