Olofsfors’ promise
Olofsfors’ existing core values – knowledge, quality and sustainability – are good and remain relevant. But in order for us to be able to employ them in our marketing, they need to be supplemented with demonstrable facts and confidence-building explanations. Otherwise they are not promises, but just fine words on a piece of paper.
We need to market the results of these core values. A unique combination of market-leading product development and smart sustainability that is communicated through the benefits for the end customer.
Olofsfors’ product development – how will the customer benefit from the new function and product specification?
Increased production, longer service life, new product benefits, new services, smarter working methods, etc. It is also important to communicate why we can promise these benefits: What is the reason for the increase in production? Why are our products more durable than other products? How will the customer benefit from the new function and product specification?
As a market leader, it is also natural that you almost never have the lowest price. Instead, we offer the best overall economy.
Smart sustainability – with leadership comes also responsibility. Sustainable development is about products and services that solve the customer’s needs in an efficient but considerate way:
More eco-smart material selection. Cleaner production. Eco-friendly transport. But also, how Olofsfors contributes to smart sustainability for the customer. Both environmental aspects are important communicative tools.
The choice of supplier today is about the combination of these two aspects. Hard facts on the benefits the right product brings, but also soft, green values that ensure that Olofsfors complies with the customer’s environmental policy and just feels right.
The promise to the customer can also serve as a “window” into Olofsfors’ own corporate and product development. We need to ask ourselves: what we are planning to do/develop or communicate now – does it make our promise to the market even clearer?