Olofsfors’ DNA
It’s time to highlight the WHY of Olofsfors. What it is that Olofsfors as a company guarantees – whether that is in relation to forest machinery, grader edges or bucket edges. Olofsfors will go from being a company synonymous with a proud history to being a company that stands for a clear promise for the future. Olofsfors’ products and services can then build further on the strength offered by Olofsfors, and all efforts can collectively build a stronger brand.
The ability to be responsive to market needs and – through continuous product development – constantly find relevant solutions to these needs is at the heart of Olofsfors’ DNA. That was true in the time of King Charles XII. And it’s still true today. And it will remain so in the future.
HOW we express this is of utmost importance. Talking about yourself and recounting how great you are will never be particularly attractive, regardless of what kind of relationship is involved. Instead it’s a question of focusing on the needs of others, demonstrating the relevant promise and then underpinning that promise with facts and explanations.
A good rule of thumb here is to think “benefit” for the end customer/end user. When we transform a product attribute or offer into customer benefit, we generate interest from both retailers (easier to sell) and the end customer (easier to buy). A promise to the market from a promise-giver who demonstrably lives up to its word. Security retrospectively and anticipation moving forward.
Year after year. In rain or shine. For better or for worse. In the forest, on the land and on the road.