The graphic consequences of the communication platform

So, what effect will the new communication platform have in terms of the graphic profile? How can we package the messages and make the Olofsfors brand clearer without having a negative impact on our product marketing? How can we use films, text, images, colours, fonts, etc. in our communication? This is where the graphic manual comes in.

On the following pages we will review all the visual building blocks of our marketing and give examples of how these can be combined for different elements of communication. The basis of the graphic manual has been set out, but these pages will continue to evolve in their respective markets with files, templates for downloading and good examples that will make the production of your material easier and faster. Therefore, it may be a good idea to review the manual at regular intervals – you will benefit from that.

When we follow these basic guidelines, we are helping to build a clearer, stronger and more attractive Olofsfors. Together.