The next step for Olofsfors
Where are we heading?
In order to map out the right direction and get from A to B, you first need to establish where A is.
This also applies to the position of a brand on the market. In Olofsfors’ case, we do this partly through market research and partly by putting our ear to the ground and listening to customers and prospects.In particular this applies regionally in different aspects across the world and we will attempt to cater to them.
So, what do we hear? Well, today’s scenario is complex:
Olofsfors today
Olofsfors is the company that has always been around. 1762 is an impressive number…
– Something that at the same time risks giving rise to the impression of a company that is a little tired. Especially when you are perceived as large and expensive.
In our main markets Olofsfors is very well known. The original and the market leader…
– Despite that, the brand, and our products, are largely unknown outside our core markets.
Competition has intensified in all of Olofsfors’ product segments. Partly because other companies have copied our solutions and partly due to intense price pressure from southern Europe.
– And at the same time, there are plans for product and market development in the pipeline that allow us to look to the future with confidence.
Olofsfors tomorrow
The focus on product brands in recent years has not been an exclusively positive development. Different launches with different graphic profiles and tonality have meant that the marketing has been perceived as coming from several different companies. Within Olofsfors there is now a consensus that it is time to take the next step. A step that involves making the Olofsfors brand clearer and highlighting what makes this long-established brand relevant for the future as well.
By highlighting the strengths of Olofsfors, we can create a solid foundation to support our products. It is not enough to tone down the product brands and create balance. Because it’s not balance that we need – it’s momentum. That’s why the journey towards Olofsfors as a Masterbrand starts now: