Right and wrong use of the logo

It is important that the logo is depicted as accurately and consistently as the situation allows. When you can’t control the environment and surfaces, we follow these guidelines. The goal is to ensure maximum contrast and legibility.

Wrong – the logo is distorted

Right – the logo displays its correct proportions

Wrong – the logo is rotated

Right – the logo is straight

Wrong – the colour of the logo has been changed

Right – the logo displays in its correct colours

Wrong – The running text infringes on the logo’s free space

Right – the logo has been separated from the running text as per the free space

Wrong – black logo on dark image or background colour

Right – negative logo on dark image or background colour

Wrong – white logo on light background colour or image

Right – logo in its basic design on light background colour or image