Colours

Colours are an important element in our communication. They are used in almost all marketing materials that we produce. And we use them both to stand out and to reinforce our messages and our visual identity. A cohesive use of colours creates clear recognition of us as the sender. There are three colour categories that describe what the weighting of colours should be:

Primary colours

These are used as far as possible and dominate the visual impression.

Primary color light gray

CMYK: C=80 M=0 Y=0 K=0
PMS: 2995 C
RGB: R=0 G=169 B=224
HEX: #00A9E0
NCS: S1060-B
Embroidery colour: Madeira 1176

Primary color turqouise

CMYK: C=0 M=0 Y=0 K=12
PMS: Process Black C 12%
RGB: R=233 G=233 B=233
HEX: #E9E9E9
Embroidery colour: Madeira 1011

Primary color dark gray

CMYK: C=71 M=60 Y=56 K=67
PMS: 426 C
RGB: R=47 G=48 B=49
HEX: #2F3031
Embroidery colour: Madeira 1000

Secondary colours

These colours are used to a slightly lesser extent in conjunction with the primary colours.

Secondary color lightest turqouise

CMYK: C=46 M=0 Y=0 K=0
PMS: 2975 C
RGB: R=144 G=212 B=246
HEX: #90D4F6

Secondary color lighter turqouise

CMYK: C=61 M=0 Y=0 K=0
PMS: 2985 C
RGB: R=88 G=194 B=233
HEX: #58C2E9

Secondary color darker turqouise

CMYK: C=85 M=39 Y=22 K=0
PMS: 7468 C
RGB: R=0 G=126 B=168
HEX: #007EA8

Secondary color darkest turqouise

CMYK: C=80 M=44 Y=30 K=14
PMS: 7698 C
RGB: R=51 G=110 B=138
HEX: #336E8A

Secondary color dark blue

CMYK: C=81 M=63 Y=47 K=48
PMS: 432 C
RGB: R=49 G=62 B=75
HEX: #313E4B

Tertiary colours

These contrasting colours are outliers that are used very sparingly, only when we really need to draw attention to something, for example news. See rollups examples. First choice of tertiary colour should be orange.

Tertriary color orange

CMYK: C=0 M=68 Y=94 K=0
PMS: 158
RGB: R=237 G=107 B=29
HEX: #ED6B1D

Tertriary color soft green

CMYK: C=59 M=12 Y=45 K=0
PMS: 7723 C
RGB: R=115 G=177 B=155
HEX: #73B19B

Filter colours

Filter colours are used to strenghten the product brands further. It is most commonly used in connection with social media, but may also appear in other printed material.

Olofsfors general, “the grey road”
ECO-Tracks™, “the green road”
SharqEdges™, “the light-blue road”
Bruxite™, “the yellow road”

CMYK: C=0 M=0 Y=0 K=17
PMS:
RGB: R=212 G=212 B=212
HEX: #D4D4D4

CMYK: C=27 M=0 Y=66 K=56
PMS:
RGB: R=81 G=111 B=38
HEX: #516F26

CMYK: C=100 M=25 Y=0 K=8
PMS:
RGB: R=0 G=177 B=235
HEX: #00B1EB

CMYK: C=0 M=21 Y=85 K=16
PMS:
RGB: R=214 G=168 B=33
HEX: #D6A821